The Making Of A New “Good Country” & Good Country Index
Dear Friends & Neighbors,
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This post is about a series of TED talk by Simon Anholt (2014, 2015, 2018) that I came across and felt that it is truly worth sharing. In this riveting and entertaining talk about the Good Country Index, Simon Anholt answers the question, “Which country does the most good?” A local problem (such as a bank lending out too much money), under the effect of globalization, now have worldwide consequences. It’s important for countries not to operate independently, as though they are alone on the planet. Countries need to learn to collaborate more.
Anholt launched a study called “Nation Brands Index“, in 2005, polling large samples of world’s population’s (about 70% of the world’s population) perceptions of other countries on earth. The “Nation Brand’s Index” had grown over the years to 200 billion data points, tracking what and why people think about other countries. The chance of success and prosperity of these countries depended very much on their reputations. Countries are admired not for their power, wealth, or technological advancements, but for their contributions to the world in which we live; countries that make the world safer, better, richer, and/or more fair. Therefore, any country that wants to do well, it needs to do good; it needs to collaborate more in order to be more competitive and successful. Henceforth, The “Good Country Index” came into existence, measuring how much each country on earth contributes to rest of the humanity. In 2014, the #1 Goodest country was Ireland. Anholt encourages us all to utilize the Good Country Index and the word “Good” to change the way our politicians and our companies behave.
The world is in miserable state. Measuring the goodness of a country is a riveting concept of finding back on track to a self sustaining planet. Simon is sharing a state of the good country party, in the video “Update on Good Country Index, Simon Anholt, TEDxAmRingSalon“, of October, 2015, below:
~Let’s Help One Another~
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