Amazon’s New Way To Reduce Waste- “Amazon Day”
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Amazon found a way to reduce its carbon footprint while giving customers more control over when they would receive their packages. Started on Tuesday, Feb. 26, 2019, all Amazon Prime members in the Unites States would have the option of selecting one day in a week to receive a week’s worth of Amazon deliveries that are not urgently needed. This would translate into fewer number of packagings and number of deliveries needed by Amazon and making deliveries more predictable for the customers. For example, if the customer lives in an area where package theft is an issue, the customer can make his/her “Amazon Day” a day when he/she may be scheduled to work from home. Furthermore, it would also mean fewer boxes for customer to break down or recycle. According to an Amazon test group (of unknown number) of Prime members, “Amazon Day” reduced packaging by “tens of thousands” of boxes over the course of several months.
This new delivery option is part of Amazon’s larger set of sustainability initiatives to achieve Shipment Zero, with plans to make 50% of all Amazon shipments net zero carbon by 2030.
The Vice President of Delivery Experience at Amazon, Maria Renz, said a statement, “Amazon Day adds another level of convenience to the many shipping benefits Prime members already enjoy. Prime members can now choose to get their orders delivered together in fewer boxes whenever possible on the day that works best for them.”
To use the new “Amazon Day” feature, Prime members can select the “Amazon Day” option at checkout and pick the day of the week that works for them. Throughout the week, as the Prime members place more orders, they’ll continue to pick “Amazon Day” as their delivery option. The items then would be delivered free on the day of their choosing. Setting an Amazon Day option would not prevent a customer from ordering other items for faster delivery. A customer may still set deliveries to free two-day shipping, one-day shipping, same-day shipping, or two-hour delivery. Customers’ Subscribe & Save items will continue to ship on their own schedule.
Currently, there are several Amazon initiatives aiming to reduce its energy consumption and impact on the environment, such as: Frustration-Free Packaging, Ship in Own Container, network of solar and wind farms, solar on its fulfillment center rooftops, and investments in the circular economy.
The younger demographic consumers are increasingly concerned about the sustainability factor and environmental impacts of e-commerce purchases, and sustainable practices would help to influence their decisions as to where to shop.
Other retailers are now also focusing their attention on environmental impact of e-commerce. This week, Walmart announced its own plastic packaging waste reduction commitments across more than 30,000 SKUs. Etsy also announced that it had become the first global e-commerce company to completely offset carbon emissions from shipping by purchasing offsets from its partner, 3Degrees.
Gathered, written, and posted by Windermere Sun-Susan Sun Nunamaker
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