Cargo, A Startup Enabling Convenience Store in Your Uber
Dear Friends & Neighbors,
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Great news for ride-share drivers and those of you who are short on time! Allow me to introduce you to Cargo: a startup that enables Uber drivers to open up their own convenience stores by allowing Uber drivers to sell items such as snacks, beauty products, and phone chargers from a console box located in the center of the vehicle. So Uber passengers may purchase these products en route to their destinations. Essentially, it means that Uber will now have in-car vending machines with makeup, snacks, and phone chargers. Uber is partnering with Cargo to help drivers make extra money. The company Cargo is currently active in nine cities, including San Francisco, Los Angeles, New York, Atlanta, and Dallas, but definitely with plans to expand. Through a partnership with Grab, Cargo has over 7,000 boxes on the road in and out of the USA .
At the moment only Uber drivers with a 4.7 rating or higher (on a scale of 1-5) are able to add Cargo to their cars. Drivers make $1 per purchase and pocket 25% of the item’s cost. Uber drivers may also give out free samples to customers. About 1% of every box is filled with samples and driers make money even if only free samples are selected. On average, Uber pilots are making an extra $100 per month from Cargo, with top drivers making about $300.
This is how it works: riders download Cargo’s app, then scan the QR or Snapcode on the driver’s console. Riders can also navigate to Cargo’s website to browse items specific to the car they’re in. The menus include a range of items, including free samples, that passenger may buy. After selection is completed, customers can checkout and the driver then hands them their purchase when it is safe to do so. Payments may be done via Apple Pay, Vennmo, Paypal, Android Pay, or credit card.
Cargo is founded by CEO Jeff Cripe and Jasper Wheeler in 2016, with their initial seed round, $1.75 million through Techstars. In 2018, Cargo raised an additional $5.5 million from CRCM Ventures and 1894 capital, part of Kellogg’s venture capital fund. In an interview with Cripe, he compared his product to Boingo, providing internet service at airports and Panasonic Avionics, allowing video streaming on airplanes. As the auto industry prepares for a driverless future, Cargo will transition from a provider of snacks to entertainment and beyond. Cripe told CNBC, “You look at the airline industry and you think back to your last flight and you realize, ‘Wow, there was a big multi billion dollar company that provided me with all the snacking and beverage services on that flight’. All these things provide comfort, productivity and entertainment.”
There are many areas of potential disruptions. So be observant and creative, so you can come up with a solution for disruption . Welcome to our world of comfort and convenience, ready for infinite possibilities of disruptions.
Gathered, written, and posted by Windermere Sun-Susan Sun Nunamaker
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