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As promised from our previous post on Tropical Smoothie Cafe, in this post, we will uncover what lies behind Beyond Meat. Beyond Meat develops and manufactures a variety of plant protein-based food products. The vegetarian meat substitutes are made from mixtures of soy protein, pea protein isolates, yeast, and other ingredients. As of 2014, the company’s product offerings consisted of Beyond Chicken and Beyond Beef. 

In 2015, a vegan and soy-free burger patty, called The Beast, was released. Now Beyond Meat products are available for purchase in stores (such as Whole Foods market or Publix), in packaged form as well as in retail-prepared dishes (such as Tropical Smoothie Cafe).

Beyond Meat founder Ethan Brown grew up spending weekends visiting his father’s dairy farm in western Maryland and became concerned about the welfare of the animals he cared for. When he eventually became a vegan, his frustration over the limited availability of meat-free options inspired him to learn more about the industry, and eventually starting his own company. After acquiring his master degree in public policy and an MBA from Columbia University, he worked for Ballard Power Systems (BLDP), a fuel cell company. While studying clean energy, Ethan Brown realized the contribution of livestock to resource depletion and climate change and therefore shifted his focus from energy to food. To this day, Brown supports animal welfare groups such as Farm Sanctuary .

Obvious Corporation, which was founded by Twitter co-founders Evan Williams, Biz Stone, and Jason Goldman, began backing Beyond Meat in June, 2013. Bill Gates also became an investor in Beyond Meat in 2013 after he sampled the product and said he “couldn’t tell the difference between Beyond Meat and real chicken“. In 2013, chef and television personality Alton Brown wrote about Beyond Meat’s Beyond Chicken that, “it’s more like meat than anything I’ve ever seen that wasn’t meat“.The same year, Kleiner Perkins, the Silicon Valley venture capital firm, made Beyond Meat its first investment in a food startup. The company also has backing from the Humane Society. In 2016 Tyson Foods purchased a 5% stake in the company.

The Beyond Meat factory is located in Columbia, Missouri. The facility is capable of producing approximately seven million pounds (three million kilograms) of chicken substitute in one year.

Let’s take a look at some of the taste test review, below:

As I went through the search for Beyond Meat in local Publix frozen section, I also came through another brand of meatless plant-based protein, Gardein. Let’s take a look at what Gardein founder and CEO Yves Potvin has to say about his product:

Now, I’ve also come across another plant-based protein product called the Impossible Burger. Check it out below:

It is great for all of us consumers, meat-eaters as well as vegetarians, to have access to these alternative plant-based protein products. Give them a try, then tell us what you think via info.WindermereSun@gmail.com . The more we enjoy these products, the less energy we will consume and slower the climate would change. This is definitely the direction we should steer toward for the sustainability of our planet.

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Photographed, written, and posted by Windermere Sun-Susan Sun Nunamaker
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